Niigata

A shrine standing at the foot of a tranquil mountain. It is a power spot for love and good fortune.

Taste of 91 brands of Niigata sake right at the station. Enjoy the Niigata sake with a meal

The substantial snowfall is the biggest attraction. A highland resort where you can truly enjoy skiing and an “onsen”

The garden and house as one form a world of beauty. The villa is a stylishly built using modern Japanese architecture.

On the coast of the Sea of Japan is a fish market that prides itself on its fresh and reasonably priced products

The ski resort is right there as soon as you leave the station! The Shinkansen (Bullet Train) has direct access

Experience the sub-culture of Japan in Niigata city, the city of “manga” and “anime”!

Enjoy learning about the delicious rice in Niigata Prefecture, Japan’s foremost area for rice

Niigata is famous for “senbei” (rice crackers). Here you can enjoy “senbei yaki” (roasted rice crackers)

The grand mansion of the Ito family (landowners of the Echigo region) transformed into a museum. The garden and the art collection are first rate.

A type of Western pear that is unique even in Japan. It is a top brand which boasts its sweetness and scent.

A traditional Niigata sweet with the fresh scent of bamboo leaves

A product of the Sea of Japan, you will want to eat this fresh crab as much as possible!

Japan’s top brand of rice, grown on the great lands of Niigata Prefecture

A rich ramen with plenty of pork back fat born in a “manufacturing town”

Extremely rich miso soup with extremely thick noodles! A ramen representing Niigata, a battleground for the dish

A brand of sweet and fragrant strawberry that has the Japanese word for “princess”

The popular collaboration between two of Japan’s favourite dishes, curry and ramen!

A combination of Japan’s top rice and the seafood from the Sea of Japan, Niigata sushi has an unparalleled taste

High-grade sake with a smooth and refreshing taste made on the lands of the finest rice in Japan