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Sights
Culture & History
Matsuyama Castle
A famous and valuable castle, unique even in Japan, with its original 400 year old appearance
Garyu Sanso Villa
A masterpiece of architecture overlooking the picturesque Hiji river
Uwajima Castle
The castle has a surviving keep with clever construction techniques devised by a master castle builder, Takatora.
Towel Museum Ichihiro
The world’s first art museum to exhibit the culture of towels. It is located inside Setonaikai National Park
Botchan Ressha (Botchan Train)
The retro locomotive runs through the city of literature and hot springs, Matsuyama
Isaniwa Shrine
A nationally-designated Important Cultural Property proudly boasting its valuable architecture
Ishite-ji Temple
Located close to Dogo Onsen, Ishite-ji is one of the Shikoku pilgrimage sites with a proud collection of cultural assets
Matsuyamajō Ropeway
A scenic ropeway climbing up to the mountain top castle
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Nature
Mt. Kiro Observatory Park
An observation point which boasts the best view of the Shimanami Kaido Bridge of the Seto Inland Sea
Mt. Ishizuchi
One of the 100 Famous Mountains in Japan. The view from the highest peak in western Japan is amazing
Matsuyamajō Ropeway
A scenic ropeway climbing up to the mountain top castle
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Family
Tobe Zoological Park
At the largest zoo in western Japan, you can encounter 170 species of animals from around the world
Towel Museum Ichihiro
The world’s first art museum to exhibit the culture of towels. It is located inside Setonaikai National Park
Botchan Ressha (Botchan Train)
The retro locomotive runs through the city of literature and hot springs, Matsuyama
Matsuyamajō Ropeway
A scenic ropeway climbing up to the mountain top castle
Show All
Must See Spots
Mt. Kiro Observatory Park
An observation point which boasts the best view of the Shimanami Kaido Bridge of the Seto Inland Sea
Dogo Onsen
One of the Three Ancient hot springs of Japan. This traditional facility is one of the oldest “onsen” in Japan
Matsuyama Castle
A famous and valuable castle, unique even in Japan, with its original 400 year old appearance
Garyu Sanso Villa
A masterpiece of architecture overlooking the picturesque Hiji river
Show All
Shopping
Matsuyamajō Ropeway
A scenic ropeway climbing up to the mountain top castle
Show All
Hotspring
Dogo Onsen
One of the Three Ancient hot springs of Japan. This traditional facility is one of the oldest “onsen” in Japan
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Festivals & Events
Niihama Taiko Festival
A grand autumn festival of male bravado in appreciation of a good harvest year
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All Sights
Aoshima (Cat Island)
This small island in the Seto Inland Sea is a cat paradise. It has a human population of 15 compared to the much larger feline population of 100.
Niihama Taiko Festival
A grand autumn festival of male bravado in appreciation of a good harvest year
Mt. Kiro Observatory Park
An observation point which boasts the best view of the Shimanami Kaido Bridge of the Seto Inland Sea
Dogo Onsen
One of the Three Ancient hot springs of Japan. This traditional facility is one of the oldest “onsen” in Japan
Matsuyama Castle
A famous and valuable castle, unique even in Japan, with its original 400 year old appearance
Garyu Sanso Villa
A masterpiece of architecture overlooking the picturesque Hiji river
Mt. Ishizuchi
One of the 100 Famous Mountains in Japan. The view from the highest peak in western Japan is amazing
Tobe Zoological Park
At the largest zoo in western Japan, you can encounter 170 species of animals from around the world
Uwajima Castle
The castle has a surviving keep with clever construction techniques devised by a master castle builder, Takatora.
Towel Museum Ichihiro
The world’s first art museum to exhibit the culture of towels. It is located inside Setonaikai National Park
Botchan Ressha (Botchan Train)
The retro locomotive runs through the city of literature and hot springs, Matsuyama
Isaniwa Shrine
A nationally-designated Important Cultural Property proudly boasting its valuable architecture
Ishite-ji Temple
Located close to Dogo Onsen, Ishite-ji is one of the Shikoku pilgrimage sites with a proud collection of cultural assets
Matsuyamajō Ropeway
A scenic ropeway climbing up to the mountain top castle
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