The town is quite small but near the sea and with many shops/ restaurants (mainly for tourists).
We grilled ourselves and ate the fish cake, sasakama, which was a nice way to discover that food and know a bit more about Miyagi food.
Matsushima is great. The area was mostly spared by the 2011 tsunami because of all the small (uninhabited) islands along the coast that broke the wave before it hit the shore.
As a result, a lot of the historic buildings and areas are still standing. There is plenty to do.
This is just the best! If you are in Japan, this is the place you CANNOT miss! Nature, atmosphere, seafood, temples, view, and hiking, you will get all of them!
I highly recommend going to Ootakamori (大高森)
It is a little bit of hike (15 min), but totally worth it!
The view on top of the hill is just WOW!!
Nothing better than 360℃ view of Matsushima and great breeze!