Akafuku

A traditional sweet which resembles the clear river running along Ise Jingu Shrine with the sweet bean paste symbolizing the flow of the river and the rice cake representing the stones at the bottom of the riverbed

This is the popular Japanese confection representing the venerable sweet shop Akafuku, founded in 1707. With a soft rice cake covered in smooth sweet bean paste, akafuku is popular as a classic sweet of Ise going beyond the generations.

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